Reasons to use an American render firm

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With costs of running a business soaring companies are considering going over seas to get their rendering work done. Why should I use an American render studio as opposed to a foreign studio? Isn’t it cheaper to go over seas? Ironically the answer is No the costs and quality are roughly the same depending on the studio you go with. However there are several things to consider before choosing to outsource.

Language Barrier

The language barrier is often an issue. Even if the studio speaks english often they do not understand certain words or ideas that you are trying to convey. Some construction terms, for example are difficult to understand and do not translate very well. Poor communication and language problems can slow a project to a near crawl as everything has to be translated. Once it’s translated if there are any questions it has to be re-translated and sent back. If you have ever heard the phrase “lost in translation” that is exactly what is happening here.

Cultural Barrier

Culture is another factor to consider. If your client wants something a little more rustic trying to describe what that means is quite difficult. If the person you are working with is of the same culture as your client then such problems are overcome quickly and easily. Even if the studio is familiar with American culture it just doesn’t feel right. Your client might say, “This feels too much like a bad western movie can they tone it down a bit?” Trying to describe what the client meant can be extremely challenging and time consuming.


Often times it is easier to talk then it is to write something. Trying to Email someone what exactly the term “rustic” or the “bad western movie” means is extremely time consuming. It is much easier and faster to call the person and tell them over the phone. International telephone numbers and fees are can be difficult to understand and very costly. Also once they are on the phone there might be language difficulties again. The speed at which each person talks and the pronunciation of different words can make it difficult to communicate.

Business hours

Different time zones can be very challenging. Calling at 4pm your time could be 1am their time. Suppose your client needs a rush order done by the end of the day. If the render studio is closed it’s not going to be possible. And finding another studio to do the render at the drop of a hat also might not be possible. Also different countries have different holidays so perhaps the business is closed for a holiday when you need them.

Project Duration

With all of these problems the time frame of a project can become overwhelming. Something that was supposed to take 1 week could become 6 weeks. Being able to communicate can be the determining factor in finishing your project on time. If you cannot get the needed 3D renderings fast enough your client might not be able to get funding which will keep the project from even getting airborne.


In this economy having and maintaining clients and work is extremely competitive. Not being able to provide 3D renderings to your clients in a timely manner can reflect poorly on your firm. Image is everything in the business world today. Also if the costs are the same why not keep the work local and do your part in helping the American economy grow.

Before you decide to outsource your 3D renderings carefully consider each of these points. It seems that a domestic render studio would be more advantageous. And going locally can easily avoid many pitfalls of your projects. Be sure to carefully consider the pros and cons of outsourcing before you make your decision.

Posted on January 2, 2014 .